I use the Instagram so much not only to keep connected with the friends, family, clients, colleagues, but also use it to promote my online business among my targeted audience. Instagram is offering benefits in regards to both personal and professional lives. But at the same time I saw that many small businesses are not responsive about the Instagram benefits and its importance. So I’ve decided to write the article on the benefits and importance of the Instagram. Continue reading this article to check out the top 6 benefits of Instagram according to me.
The first benefit of Instagram is, it brings awareness. If you are finding an economical way to get your product name popular among your targeted audience, then Instagram is the perfect platform. You can easily set up an account on Instagram free of charge. Only time and internet cost will be involved in it.
- Identify Customer Wants & Needs
After establishing online presence of your brand or business on the Instagram you can stay in touch with your targeted customers to recognize their wants, needs and problems. Not only this you can communicate with them to solve their solutions regarding your products/services. You can ask different questions to find out what’s your consumers are looking for. Social media like Instagram is a great platform to get the feedback from your potential customers, new ideas and trends about your services offering and to discover what’s your competitors are doing.
- Listen about your brand;
The third benefit of Instagram is; you will get to know what your targeted customers are saying about your product and services and competitors brand. Just like other companies you can also use Instagram as a platform of the customer support because of its using easiness and up-to-date feature. These types of information’s are very useful for the business owners for generating the profit. However, when you know the client’s complaints, you will respond them accordingly.
- Increase online presence;
A four benefit of Instagram is; it increases your online presence. Google search engines collect Instagram posts & updates and add them in the search results. If your website connects with your Instagram profile then people who visit your profiles can be taken to your business’ website directly, and in return it will increase your traffic.
- Make important Announcements;
Just like the other social media networks Instagram is a good place to announce something new. You can announce everything regarding your brand new products, services and awards etc. to spread them quickly. But try to post your promotions or any new update too frequently.
- Build Trust and Credibility
Last but not the least, if you are the owner of the small business and you want to boost your sales, then Instagram helps you to build the trust and credibility among your targeted customers. Every customer wants to buy the product from the company which he knows, like, and trust.
To conclude, Social media like Instagram is a great site to build relationships with your customers by showing your credibility and trustworthiness.